LIGHT AS A RETAIL SALES TOOL
OBJETIVO
The course presents the concepts of lighting technique applied in lighting projects for retail areas, addressing normative issues, design concepts, case studies and technological trends for applications in fashion stores and supermarkets. It explores the importance of light as a sales tool and the importance of the lighting designer in the conception of attractive and differentiated lighting projects.
A QUEM SE DESTINA
Professionals linked to the lighting and retail area: architects, engineers, lighting designers,
product designers, interior designers and students.
CONTEÚDO PROGRAMÁTICO
• Lighting concepts, photometry and colorimetry.
• New standard NBR ISO 8995-1:2013 - Lighting of work environments and its application in retail environments
• Influence of color temperature and CRI on sales
• Lighting concepts in retail areas (Fashion and Supermarkets)
• Case studies of national stores
• Trends for retail lighting
METODOLOGIA
• Expository presentation
• Exhibition and demonstration of concepts in the Training Center showroom
SPEAKER S
JULIANA IWASHITA
Architect from FAU-USP, Master in Electrical Engineering from Escola Politécnica da USP. Member of Cobei, CB-03, where she works as Coordinator of the Commission of Technical Standards for Lighting Applications and Photometric Measurements. Member of CIE, IESNA and ASBAI. Co-author of the book Guia O Setor Elétrico de Normas Brasileiras , author of the Efficient Lighting column of the magazine O Setor Elétrico. Lecturer and teacher of postgraduate courses in lighting. Director of EXPER Soluções Luminotécnicas, specialized in training, laboratory tests, projects and consultancy in energy efficiency and lighting.
LUCIANA COSTANTIN
Architect and Urban Planner, with a postgraduate degree in Business Administration and Marketing from ESPM/SP and specialization in Design Commercial and Marketing from Accademia Italiana di Arte, Moda e Design, Florence, Italy . He started his activities in the lighting area in 1998 at Philips Lighting do Brasil and 9 years ago created ACENDA, an award-winning company, specialized in lighting projects in the various segments of architecture and design._cc781905 -5cde-3194-bb3b-136bad5cf58d_Professional Member of the IALD, AsBai and IESNA Associations.
INFORMAÇÕES
DATE:
WORKLOAD:
PLACE:
REGISTRATIONS:
INVESTMENT:
23 • OUTUBRO • 2014_cc781905-5cde- 3194-bb3b-136bad5cf58d_ | 9 h00 at 18:00
8 am
EXPER TRAINING CENTER • ETTORE HOME DECOR
R Basílio da Cunha, 369 • Acclimatization • SP
trainings@expersolution.com.br | T • 11 • 4704 3540
BRL 440.00 /person
• Associados ABESCO, ABILUMI, ABILUX, ABRASIP-MG, ASBAI, ASBEA, _cc781905-5cde-3194 -bb3b-136bad5cf58d_ADP, AURESIDE, GBC BRASIL e ELETROBRÁS: 20% discount
• Guests Lume Arquitetura, The Electricity Sector, Editora Lumiere: 20% discount
• IPOG Students and Alumni : 20% discount.
• Special Discount: Sign up for 5 different modules and get 1 module to choose from
OBS: Os descontos não são acumulativos
PATROCÍNIO:
